Sustainability focus

About Doro

Founded in 1974 in Sweden, Doro has positioned itself as a European leader in accessible technology for everyone, providing customised solutions that improve the independence, safety and connectivity of people’s everyday life. With 50 years of experience developing customised products and services specifically designed for people with additional needs, Doro knows its customers and how to support a better life. Doro’s technology enables people to connect digitally more easily – both at home and on the go. Having sold around 30 million userfriendly phones through Doro’s extensive network of leading mobile operators, retailers and specialists, customers trust the Doro brand and know that when they buy a Doro, they get easy-to-use, access

Core values

The Doro values form the basis of all activities, both internally and externally. Trust means having confidence in the integrity, abilities and reliability of our colleagues, customers and stakeholders. Trust is built on honesty, transparency and consistency. When we act with trust, we are open and truthful in our communication, we keep our promises, and we take responsibility for our actions. We aim to create a workplace culture where trust is the foundation of all our relationships. Ease means creating an effortless and enjoyable experience for our customers, colleagues and suppliers. We want to make it easy to do business with us, and for our colleagues to do their work. When we act with ease, we strive to simplify processes, eliminate unnecessary steps, and remove barriers to productivity. We aim to create a workplace culture where ease is the norm. Care means showing concern for the well-being and success of our colleagues, customers and suppliers. We approach everything we do with empathy and respect – whether it’s working with seniors or each other. We know what it means to care. When we act with care, we are attentive to the needs of others, we treat others with kindness and compassion, and we offer help and assistance when needed. We aim to create a workplace culture where care is the norm.

TRENDS IN USER NEEDS Inclusive design Ensuring mobile tech meets the accessibility requirements for people with disabilities, compliant with the Directive (EU) 2019/882 of the European Parliament and of the Council of 17 April 2019 on the accessibility requirements for products and services, which applies to the entire EU from 28 June 2025 and includes e.g. telephones and web shops. This focuses on making content : 

• perceivable, operable, understandable and robust.
• Enhanced welfare technology for healthcare and elderly care services, including digital support for testing, result communication, remote communication and monitoring.
• Accessible digital public services tailored to individuals with disabilities, ensuring equal opportunities in accessing essential communication services. Usability and User Experience Focusing on intuitive interfaces and seamless interactions to accommodate users with varying abilities and preferences. Continuous efforts towards accessibility, addressing issues related to navigation, especially for users with motor impairments or relying on assistive functionality. Continuous Learning Lifelong learning and educational initiatives to keep up with technology developments and enhance digital skills.
• Mobile App Development: A focus on user experience and usability is crucial in mobile tech development, leading to continuous improvements in mobile app functionality.

Doro’s strong position at a growing market for accessible tech

There is a strong belief in new tech helping people. People are today more or less dependent on high tech products for work and/or to handle daily life, with different needs and interests. Doro will continue to make digital life simple, safe and customised – to be a trustworthy partner both on an individual and societal level. This unique position will strengthen the company moving forward, in not only selling high tech products but helping people and societies in preventing loneliness or technical/digital exclusion in all age groups. There is a big need connected to Doro’s new business strategy: Respondents recognise that Doro products are user friendly, trustworthy and empowering people with additional needs. Doro will build on this recognition in the coming development and communication. Pricing is a crucial factor to access high tech. Doro will benefit from being an alternative to people in all ages. The availability of new technology is perceived as high, and the biggest reason for those who do not think it is available is that it is too expensive. Since cost is a significant barrier, Doro will continue offering alternatives to mainstream products, ensuring competitive pricing without compromising on desired features. Emphasise customised features of high tech: Doro has a significant advantage in offering customised products and services, including all people to be connected to family, friends and communities. Doro's products offer ease of use and are specialised in user-friendly technology. In addition, with accessible customer service and support, the users will always have a safe and secure experience, meeting specific customer needs. Promote technological advancements: Doro will continue its efforts to educate and support all people about the benefits of using new tech and digital services and products, as this aligns with Doro's branding as an up-to-date and reliable partner, especially targeting people more resistant to change.

See result here (link)