Doro in brief

Doro in brief

We are fortunate to be in a position where helping seniors is the core of our business. As we help them live an active and independent life our society benefits.

We enter the life of the senior when they need a senior focused phone and stay with them all the way until a nurse or a doctor steps in. Over that period we tailor offerings to their individual needs, by leveraging technology, to make sure they can live an active and independent life.

 

At Doro we’re obsessed with helping seniors to live a better life. And our dedication to understanding and responding to their needs hasn’t gone unnoticed. It’s why we are the most recognised brand in mobile solutions for seniors in Europe today.

From sweden to the world

Doro products are sold in more than 40 countries on five continents through an extensive network of leading telecom operators, specialists and retailers with strong distribution channels to end customers. Our extensive distribution network and ability to efficiently develop new distribution relationships are key competitive advantages.

Major growth in focus

 


Globally, there are more than 550 million people aged 65 or older and demographics indicate that the number will be growing fast for many years to come. By the year 2020 the group is expected to consist of more than 700 million people. Most of them will at some point need support in keeping up with the technical development and exploring new convenience services.

Innovation for independent living

Doro offers value-added consumer solutions for seniors in the form of easy-to use phones with functions that facilitate everyday life. We also offer services that further enable and improve the quality of independent living for seniors and their families. Innovation is driven by in-house product development teams with in-depth knowledge of our target users, enhanced even more by the acquisition of Caretech AB in 2015. Our comprehensive offering spans from phones and smart devices, to software and support services, with a strong focus on ease of use.

Source:

1) GfK – Full year 2017 (Jan-Dec) Doro’s total SoM in key markets UK, Germany, Italy and France
2) River Research June 2017