Doro unveils game-changing Aurora smartphone series: Empowering seniors and their loved ones.

Doro, the global technology leader for seniors , today announces the launch of three new Doro 4G smartphones - Doro Aurora A10, Doro Aurora A20 and Doro Aurora A30. The devices are available to purchase on doro.com now and most high street retailers and network operators from late May.

• Experience the new generation of senior-friendly smartphones – the Doro Aurora A10, A20, and A30 – combining sophisticated technology with intuitive design
• Enhanced safety and seamless simplicity with the integrated Doro Secure Button, user-friendly Doro Easy Interface, and Doro ClearSound technology
• Stay connected your way with smartphones specifically engineered to meet the unique needs of seniors without compromising on style or functionality

Developed to meet the evolving needs of seniors and users needing more from their technology, the Aurora series futureproofs Doro's commitment to user-friendly and help technology. Featuring a new, robust and easy-to-grip design with a simplified interface, each component prioritises ease of use and user peace of mind.

A recent Doro study revealed that 51% of seniors worry about pressing the wrong thing on their devices, while 49% struggle with app navigation. To address these challenges, the phones feature three physical buttons for easy calling and a dedicated home key, making navigation simpler for all users, including those with impaired sight or dexterity. The devices, with the buttons and their streamlined interface, also provide quick access to Google Gemini features.  With loud and clear sound quality powered by Doro ClearSound, they ensure crystal-clear communication.

Users benefit from peace of mind with the signature Doro Secure Button, featured on every device. A single press instantly sends an alert and connects users with their trusted support network when assistance is needed, providing reassurance for both users and their loved ones through Doro’s innovative help technology.

With TeamViewer, the user can gain real-time technical assistance remotely — making technology hurdles disappear with quick, convenient support. This addresses a critical need, as 59% of supporting relatives confirm their senior family members struggle with handling updates and settings on their own. The devices highlight why seniors deserve technology crafted specifically for their unique needs, rather than second-hand devices passed on from friends or relatives.

The phones come in a variety of designs: the Aurora A10 is a perfect compact 4.5” smartphone, the Aurora A20 is a 4.5” smartphone with a flip-down number keypad, and the Aurora A30 is a smartphone with a large 6.1” display. The A10 and A20 feature a 13MP camera, while the A30 offers a Doro-best enhanced 50MP camera.

Ben Crompton, Managing Director UK & Ireland at Doro, says: "With the launch of the Doro Aurora range, we are taking a bold step forward in redefining how technology can empower senior users and their supporting relatives. Our new smartphones are designed to be intuitive and effortlessly accessible, with new and improved features like the Doro Secure Button ensuring users stay safe and then the Doro Easy Call allowing people to stay connected more easily. Research indicates that the number of over-50s experiencing loneliness is set to reach two million by 2026, making connection and communication more important than ever.

The Doro Aurora smartphones are the latest instalment in the Doro ecosystem, meeting our users’ evolving needs. At Doro, we believe technology should boost independence, not complicate it - and Aurora is a testament to that commitment."

Availability and Pricing

• Doro Aurora A10 £220/€260
• Doro Aurora A20 £250/€285
• Doro Aurora A30 £290/€335

All three phones will be available on the Doro website from launch, and high street retailers and network operators in the near future.

FEATURE SUMMARY

The Doro Aurora A10, Doro Aurora A20, and Doro Aurora A30 cater to a wide range of needs, featuring:

• Doro Secure™ Button - One-touch access to immediate support and assistance.
• Doro Easy™ Interface - A simplified smartphone experience tailored for all users.
• Loud and Clear Sound - Doro ClearSound ensures optimised audio for enhanced clarity.
• Remote Support - Loved ones can provide assistance remotely, reducing stress and ensuring a seamless experience.
• Eco-Friendly Design - Crafted with recycled materials, reflecting Doro’s commitment to sustainability.
• Easy charging – The Doro Aurora wireless charger makes charging easy and seamlessly blends into the home environment. It is ideal for hands-free video calling and comes with a dimmable light to be able to see at night easily. Available for purchase separately to the phones or as a bundle.

Doro recently launched its new range of Doro 4G feature phones, the Doro Leva L10, Doro Leva X10, Doro Leva L20 and Doro Leva L30, offering a unique blend of style and functionality.

The Swedish company has also launched innovative smart devices tailored to the needs of senior users, including the Doro Hemma Doorbell, the Doro HearingBuds and the Doro Watch.